When you don’t know what to say—be sincere

When tweeting or posting or talking or whatever you're doing, sometimes you know what to say and sometimes you don't

All the time (but especially when you don't know what to say) a guideline I follow is:

Be sincere

It's ok, when you don't have the right words, to say anything sincere

And when looking back, you'll seldom regret having been sincere

So sincere is a good place to go when you don't know where else to go